Misc: Since 1970. ADA Accepted: American dental association. Natural. Prevents cavities. Tastes great. Dye free. The ADA Counci on Scientific Affairs Acceptance of Tom's of Maine Natural Children's Fluoride Toothpaste is based on its finding that the product is effective in helping to prevent and reduce tooth decay, when used as directed. Questions? 1-800-for-toms (1-800-367-8667). No artificial colors, preservatives, flavors, or sweeteners like saccharin. No animal testing or animal ingredients. www.tomsofmaine.com. Goodness = less in landfills. www.tomsofmaine.com/terracycle. BPA-free tube.